Upon reading the "go fast beer at mice" message spelled out on the Sloan Lake-area sign in the above photograph, I was confused. Immediately I imagined that it might be advertising a new instant-pick lottery game based on a popular smart phone application that allowed gamers to fling mugs of beer at animated mice.
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The traffic light at which I was stopped gave me a little more time to consider an alternate meaning. Perhaps the station was sponsoring a person named "Bee Ratmice" in a sporting event where speed was essential. Then, with the joy of a burglar picking a lock, I cracked the code: "GO FAST BEER ATM ICE."