The Denver-based online shopping website ShopAtHome.com recently identifiedBoulder as the least frugal city in the U.S.
based on coupon usage, or lack thereof, by the people who live there.
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One reader sees plenty of flaws in this measurement method.
Ian Williams writes:
Cheap is cheap. In and out. I wish I could buy a sprinkler that works... but unfortunately, all they have is the cheap one, on sale, with 10% off loyalty coupon.
Too bad my lawn is dead now because I can't afford to buy a new cheap one every month after the last one failed.
Maybe people pay more in Boulder because they know the money is going to a community oriented, owned & operated business rather than a profit-centric one.
Maybe it's because they know the extra dollar is going to pay the employees that look happy, well fed, and rested, with benefits and a zeal for doing their job, not because they are being paid, but because they have a passion for the industry or product, or simply prefer to help those around them live better. Maybe, just maybe, the reason Boulder spends a lot of money is correlated to it being on almost every "Best City To Live In" lists. Maybe our disposable, discount culture is just that... a cheap marketing trick to promote more consumption of sub-par products manufactured under a guise of fair-trade while fueling a slave economy in a distant, dissimilar culture starving itself to ensure profit margins.
Maybe saving money is sometimes a bad thing... Nah...This is the United State of What Do I Get?... Cheap must be better, right? Cheap means more for me. Me is most important, more is better. Right?
This is better, right?
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