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The Little Font that Could

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I may not know much about typefaces -- I got a C in design class -- but I do know that Helvetica, one of the planet's most popular fonts, celebrates its 50th birthday this year.

I could tell you all about the history of Helvetica and how it came to grace transit signs and commercial goods, but instead, you should go tonight to the Mayan at 110 Broadway for a screening of the aptly titled Helvetica. The film follows the typeface through its birth and initial popularity, its decline in the '70s and '80s due to its uber-simplicity, and its recent rise -- again -- to fame. Helvetica also examines the creative process, choices and aesthetics behind typeface selection.

Helvetica screens at 7 and 9 p.m. as part of a special program presented by Colorado's AIGA chapter (American Institute of Graphic Artists) and will be hosted by director Gary Hustwit and several graphic designers who appeared in the film. Tickets are $15, $12 for AIGA members; purchase yours in advance at http://www.helveticafilm.com/denver.html, or at the door. -- Amber Taufen

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.