The Message

Colorado Springs-based Focus on the Family has long been a media magnet, for obvious reasons: Any organization willing to take on an enemy as wily as SpongeBob Squarepants is bound to receive attention. But lately, another Christian institution in the area -- New Life Church -- has joined Focus in the national spotlight. The sizable amount of coverage New Life has garnered to date will be supplemented by plenty more in the coming months, and thanks to a Springs-based blogger known as Non-Prophet, outside observers can learn how insiders have been preparing for the onslaught.

Founding pastor Ted Haggard, who's also the National Association of Evangelicals' current president, has become a semi-regular on Fox News's The O'Reilly Factor, and he's the focus of a cover story in the May 2005 Harper's that declares 12,000-member-strong New Life to be "America's most powerful megachurch." In addition, both ABC, in the person of Barbara Walters, and NBC, represented by anchor emeritus Tom Brokaw, are preparing major pieces apt to feature New Life.

No wonder that on May 10, Haggard, then in Israel for meetings with Ariel Sharon and Benjamin Netanyahu, sent his flock a heads-up e-mail about the impending assault. In the note, he welcomed the interest of Babs and Brokaw before offering a few presentational tips:

"1. If a camera is on you during a worship service, worship; don't dance, jump, etc. Secular people watching TV are touched with authentic worship, but jumping and dancing in church looks too bizarre for most to relate toŠ.

"2. If reporters want to interview you, talk with them, but use words that make sense to them. Speak their language. Don't talk about the devil, demons, voices speaking to you, God giving you supernatural revelations, etc....

"3. Be friendly and openŠ. For example, Barbara Walters is working on a story about heaven and will interview me and get some supporting shots from the church. She might not use any of it, but she wants to put together an interesting story. Since we believe in heaven, we are, in fact, a good source. So, if she talks with you, don't be spooky or weird. Don't switch into a glassy-eyed heavenly mode, just answer, 'Heaven is real....'"

Non-Prophet, an electrical engineer who, like many in the blogosphere, prefers anonymity, felt the subtext of Haggard's advice was telling. "I don't completely understand why they wouldn't want people to see a normal service," he says. "It seems to me that they would want the genuine article out there." So he posted the e-mail on his two-year-old blogspot,, under the heading "Ted Haggard: Don't Be Weird," noting in his introduction that "this is a church that claims to never hide anything from the general public, so this attempt at faking what actually goes on is particularly relevant."

A great many web surfers agreed. On a typical day, Non-Prophet estimates that his blog attracts thirty readers -- but this wasn't a typical day. "Don't Be Weird" was linked on, an ultra-trendy site that's regularly among the top twenty traffic-generating blogs on the Internet, and as a result, over 6,000 individuals dropped by the first day, with many more following in their wake.

This experience wasn't unique for Non-Prophet. In June 2004, he triggered a major visitation influx and made national news after revealing that a Focus on the Family e-mail had urged followers to express their displeasure with lefty filmmaker Michael Moore by contacting him at his New York condominium -- and the address was included. But because he's not a strictly ideological blogger (subsequent posts have dealt with miller moths and pastrami), he was overwhelmed by reactions from secularists and Christians alike. Even New Life associate pastor Rob Brendle weighed in with what some might consider to be a surprising response. "He graciously said, 'Congratulations,' and gave me a pat on the back," Non-Prophet reveals. "He didn't see it as a big problem."

Indeed, Brendle, 31, who hosts a Saturday-evening service that's specifically tailored for young believers, embraces 21st-century media rather than regarding it as a threat. His website,, is loaded with music samples and sermons, not to mention a link to his "Roblog," where he doesn't shy away from potentially controversial topics such as Jesus's sexuality; Brendle believes Christ was a non-practicing heterosexual. Even more unexpected is his status as a regular columnist for The Toilet Paper, a Colorado Springs alternative newspaper filled with satire and the sort of content that more closed-minded religious leaders might deem blasphemous. Brendle describes his column, "Soul Search," in which he dialogues on subjects with people whose views oppose his, as "a discussion that might serve to lower guards and mitigate some of the demonizing that happens from one side of the sociopolitical chasm to the other. And we're finding that when we're done, invariably, inevitably, each side doesn't think the other side is as crazy as they might have thought before."

Unlike some of his brethren, Brendle doubts that most media members "have an ax to grind," and he salutes Walters and NBC crews that have been videotaping services on and off for several months. He's less complimentary about the Harper's article, which he feels had an unfortunate tone, as well as numerous errors. According to Brendle, New Lifers twice disputed a passage asserting that Haggard had sent teams of worshippers "to pray in front of the homes of supposed witches" only to see the contention turn up in print anyway. A Harper's rep points out that this anecdote is from 1995's Primary Purpose, which Haggard wrote -- but although the reference strongly implies approval, it doesn't expressly state that the pastor ordered the action.

Instead of using such gripes as excuses to reject future media inquiries, however, Brendle says the staff held a meeting "to see what we could learn from this," and to find ways "of putting our best foot forward." That was the real purpose of Haggard's e-mail, he insists: "We weren't trying to shape the experience of the media. We said what any dad would say if he knew ABC was sending a camera crew to his family's home to film dinner: Mind your manners.

"We at New Life view the news media as an ally," Brendle maintains. "We operate under the same blanket of freedom as the media does. The same blanket that allows us to give our lives to Jesus protects Non-Prophet's freedom to publish the ideas he wants."

Statements like this one are sure to attract even more journalists to New Life. Let the media blitz continue.

Gig interruptus: Concerts and daily newspapers don't run on the same timetable, as is clear from two recent critiques. Denver Post writer Elana Ashanti Jefferson's analysis of a May 11 Lenny Kravitz gala concluded, "While this review was due long before the show had ended, it seemed clear he intended to take this crowd on a wild rock 'n' roll ride" -- so banal a line that it could have been penned without attending. Rocky Mountain News scribe Mark Brown's May 13 analysis of an Alan Jackson appearance contained a concession, too: "At press time, Jackson was barely halfway through his planned set." One attendee that night says Jackson's performance was plagued by technical difficulties, but this wasn't reflected in Brown's piece, because of inflexible deadlines.

The dailies will sometimes make schedule adjustments for sports events: You'll never see an article that concludes, "When I had to submit this, the Nuggets led by four points with twelve minutes left." Nevertheless, Ed Smith and Joe Rassenfoss, entertainment editors for the Post and Rocky, respectively, say the immediacy of an overnight review usually trumps completeness. "We want to give readers the news that happened last night," Rassenfoss says. "If you wait a day, you may lose people who've given up on the review" -- a point Smith echoes. Moreover, putting expanded items online after the fact can be impractical, because reviewers writing for print deadlines often have difficulty seeing or concentrating on the rest of the show.

Smith envisions a day when the Post will "focus more on doing immediate online reviews, reviews sent to your cell phone, reviews you can download to your iPod, reviews sent direct to your e-mail, etc., as a way to maintain relevance with our audience." Until then, the dailies would rather be a dollar short than a day late.

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts