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The YMCA's In and Out List

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The New Depression thriftiness is forcing ad execs to get creative. Car commercials brag about how much money their tiny hatchbacks will save on gas. Banks insist they're the only trusted sources of financial wisdom left. Weird late-night TV ads urge you to stick your gold jewelry in a plastic bag, mail it to some unseen pawn company, and wait for a stack of cash in return.

Now the YMCA of Metro Denver is getting into the act. Their latest mailer to potential gym members features a particularly pathetic In and Out list.

Out: Accessorizing (see picture of lipstick and silver purse)
In: Exercising.
Out: Living the High Life! (picture of dimly lit restaurant).
In: Living the Y Life!

Finally, my personal favorite:

Out: Sparkley Sweat Suit (yes, they wrote sparkley). In: Sweating @ the YMCA.

Wow. Now we can't even afford make-up, handbags or spell-check? I had no idea things had gotten so bad. Please join the Y soon, people. They are desperate.--Lisa Rab

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.