If a game doesn't sell out, the NFL forces local TV stations not to show it.
In other words, the NFL punishes its fans for not buying tickets by alienating them even more. Sounds like a great business strategy.
And it's what's happening Sunday night in Cincinnati, where the Bengals will take on the Broncos in a pre-season game that will star jersey-selling, bald-headed Tim Tebow (or at least co-star, since Tebow is expected to play at some point).
No one within a 75-mile radius of Cincinnati will be able to watch the game (until later, on tape-delay). Then again, they may not want to.
Back in January, Tebow's Gators crushed the city's college team 51-24 in the Sugar Bowl, as the QB threw for a career-high 482 yards and three touchdowns.
But that doesn't prevent the NFL from qualifying as our latest Shmuck of the Week. Score!
Read about more Shmucks in our Shmuck of the Week archive.