Opinion | Calhoun: Wake-up Call

Wake-Up Call: Naptime in a land called Colorado

Governor Bill Ritter will celebrate Colorado Tourism Day this afternoon at the State Capitol, and there's real reason to celebrate: The embarrassingly awful, Joan Rivers-ish "Let's Talk Colorado" campaign has disappeared almost entirely, with just a few "Let's Talk Colorado with the Locals Who Love It" videos buried on the...
By Patricia CalhounJanuary 25, 2010
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Governor Bill Ritter will celebrate Colorado Tourism Day this afternoon at the State Capitol, and there’s real reason to celebrate: The embarrassingly awful, Joan Rivers-ish “Let’s Talk Colorado” campaign has disappeared almost entirely, with just a few “Let’s Talk Colorado with the Locals Who Love It” videos buried on the official www.colorado.com site.

But all is not perfect in this land called Colorado — because the gimmick line that’s replaced “Let’s Talk Colorado” is the nap-inducing “A Land Called Colorado.” No wonder legislators are looking at cutting the creative budget for the tourism board.

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Patricia Calhoun is editor emeritus of Westword, the alt-weekly she co-founded in September 1977. She was editor-in-chief from 1977-2026. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame (probably for her bar tab). She’s received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists, and is a weekly commentator on Colorado Inside Out, PBS12’s public affairs roundtable.

patricia.calhoun@westword.com

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