By spending just five more minutes on Facebook than you already waste there, you can donate to a good cause -- and maybe snag some good tea in the process.
To celebrate National Hot Tea month (which happens to be January), Celestial Seasonings created the PossibiliTEAS Facebook application, a quiz that benefits Conservation International's "Protect an Acre." For each person who takes the quiz, Celestial Seasonings is donating a dollar to the program; it takes $15 to save an acre of tropical forest.
"Overall, people-friendly business practices are very important to Celestial Seasonings as a brand," explains Tracie Lesser, spokeswoman for the Hain Celestial Group. "The company has been about all-natural teas and green business practices, and a green-focused charity is a good fit. Knowing that we as a brand support an environmentally conscious charity is important to our consumers."
The personality quiz matches you up with one of the Asian characters featured on the boxes for Celestial Seasoning's new Authentic Green Teas, including a peacock (which I got when I took the quiz) symbolizing "beauty" and a dragon that stands for "awakening."
And the quiz is reawakening people to Celestial Seasonings, the Boulder-based company that just celebrated its fortieth birthday. "Donating one dollar for everyone who took the quiz had a good viral component to it all," says Lesser. "Nearly 2,000 people have taken the quiz and 94 percent of the people have posted to their walls; that's very good word of mouth."
In fact, since the quiz debuted on January 5, "our fan base has grown several thousand," Lesser notes. "We are nearing about 6,000 fans."
To take the quiz, go to www.facebook.com/CelestialSeasonings. And go soon, since the first 15,000 participants get a free sample of one of the Authentic Green Teas.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.