Kelly Reed describes herself and her husband, Matty, as "Boulder bubble people," who try not to venture to Denver if possible. So the owners ofBoom Yogurt Bar
in Boulder surely never envisioned opening a second location in Denver -- but that's what they're doing on May 21, when a second Boom will open in the Lowry Town Center at 200 Quebec Street.
After the Reeds opened the Boulder location last September with friends Tim and Carrie Stegner, Tim said he'd like to partner on a second spot in Lowry, where the Stegners live. The Reeds laughed, still exhausted from opening their first yogurt bar. But they soon realized how serious Tim was when he scouted out the perfect location. And after Fergie's Frozen Custard closed, Tim said thought they could transform it into a Boom location.
"A lot of kids enjoyed going there, as did the community," says Tim. "When Fergie's decided to close its doors, we thought we'd keep that tradition alive, but bring something healthier and fresher and new, and something a little bit more community-oriented."
The Lowry Boom Yogurt Bar will be very similar to the Boulder location in both function and feel. It will serve locally produced yogurt, cottage cheese and frozen yogurt, which customers can top with an array of both nutritious and more decadent selections. For example, Noosa or Horizon yogurts can be topped with Boulder Granola, Justin's nut butters, Chocolove chocolate, and many more local products.
The only difference between the two locations is that the Lowry Boom will serve Novo coffee, from the Denver-based roaster. According to Kelly Reed, they're also looking at working with Denver-based bakeries for additional toppings. "The whole basis behind this was supporting local businesses and helping them market," she says. "All of the suppliers we feature are getting great feedback from the cross-marketing."
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Aside from feeding the locals, the Lowry shop will strive to become a community meeting place, as the Boulder spot has.
Tim Stegner, who met Matty Reed while training for triathlons, says he hopes the shop will be a gathering place for local training, running and biking groups, whose members can enjoy a cup of coffee before they work out and a nutritious recovery snack after. He also plans to use the private "Boom Room" for everything from birthday parties to business meetings to weekly art classes for local kids, and is working on a rotating schedule for nights during which Boom will donate a percent of its sales to local schools.
"I always kind of had it on my bucket list to open up a small business like that to help teach my kids about business and as a way to engage the community and create a platform to do fundraising for schools and teams and sports," says Tim Stegner. "It's a yogurt and coffee shop and we're just trying to do something special and make it a great place for the community to gather and provide some naturally sweet, healthy choices to fuel all the kids around here."