Reader: LoHi, Highland, Sunnyside, the Northside? It's All Marketing!

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Remember Longo's Subway Tavern? Legend has it that this spot in northwest Denver first introduced pizza to the city. That was six decades ago, and four years ago the family that owned the Subway sold it to the Larimer Group, which started a major renovation that turned it into Sunnyside Burger Bar. Then early this year it became a TAG Burger Bar, but Troy Guard closed that last week, in anticipation of a move to 3948 West 32nd Avenue. So the spot at 3759 Lipan Street has gone cold, but debate over the location's very changing neighborhood remains hot. And that includes what to call the neighborhood. Says Dave:

38th Ave is NOT LOWER Highland.

Adds Julian: 

I agree with Dave as crossing north of 38th is Sunnyside. So I guess 'Lower Highland' would be directly south of Sunnyside? Maybe when Sunnyside becomes uber-hip in a year or so my neighbood would become called LoSide.

And then there's this from Brettman: 

There's a matter of whether Lower Highland exists or not. According to the official Denver neighborhood map, there's just Highland and West Highland. But assuming Lower Highland does exist (as described on Denver's tourism website, it's one of three distinct neighborhoods to visit within the "highlands"), the south side of 38th Avenue where TAG existed is part of Lower Highland.

It's all marketing. As soon as you respond, some asshat is going to pop up and say, "You're all idiots, it's Northside, bitches," anyway, so who the fuck gives a flying fuck? Not me, I'm just bored right now.

Highland, Lower Highland, LoHi? Or still the Northside? What would you like to see go into 3759 Lipan Street next?

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