The campaign to legalize marijuana for personal use in Colorado -- Legalize 2012 -- officially kicked off last night in Boulder with Paul Danish, a former Boulder City Councilman and County Commissioner, as the keynote speaker. Danish touched on the failed Prop. 19 -- California's own ballot initiative to legalize herb there -- saying, "Shit! It didn't pass. It pretty much came out the way I thought it would."

Danish also briefly went into how much work it's going to take to pass the measure here in Colorado in two years. "This is a huge amount of work so you better get it right," Danish says.

The gathering took place at the Best Western Boulder Inn. Photos from the meeting last night are below. All photos by Hunter Stevens.

Some literature and stickers handed out to attendees.

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Laura Kriho, from the Cannabis Therapy Institute, introduced Danish and spoke about the need to get out and talk to voters. "It's all about education," she said.

More from our Marijuana archive: "Medical marijuana fight in Jeffco: Does closed Footprints Health still have a chance to reopen?"