Tesla Motors moves from Boulder's Pearl Street showroom to Park Meadows

Back in 2009, we reported about the impending opening of a Tesla Motors outlet in Boulder, just in time for local shoppers to get a reported $42,000 tax credit for buying one of the sleek electric cars. Thank you, America! But less than two years later, the outlet -- which...

By Michael Roberts

June 8, 2011

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Back in 2009, we reported about the impending opening of a Tesla Motors outlet in Boulder, just in time for local shoppers to get a reported $42,000 tax credit for buying one of the sleek electric cars. Thank you, America! But less than two years later, the outlet -- which wound up in an odd location on Pearl Street, a block north of the main pedestrian mall -- has pulled up stakes in favor of new digs at Park Meadows.

Tesla's website makes the new Park Meadows location, at 8401 Park Meadows Center Drive Space # 1060, look more like an art installation than an auto dealership. But it's likely to get more foot traffic than did the Boulder shop -- a prime reason for the move, according to the Boulder Daily Camera article linked above. Besides, those who walk past it now may be likelier to purchase a pricey Roadster, which typically sell for north of $100,000, than might folks getting balloon animals for their tots while strolling Pearl Street.

Here's a look at the Park Meadows branch, which opened Saturday.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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