Arts and Culture

Netflix is tapped into your psyche

Interpellation: a word I learned in my college critical theory class, which I admittedly skipped almost every day of. The Althusser day, however, I dragged my semi-stoned, semi-drunk ass out of bed and learned some useless philosophy.

Interpellation, as it was explained to me, is the act of mirroring. Ads use it often. Basically it's when an ad creates an image and calls it "you." Eventually you relate to the image and need whatever is in the ad. Loreal uses it in their main slogan -- "Because you're worth it." All of a sudden, you're identifying with Beyonce and thinking that you need the grocery store makeup she's hawking even though you know she'd never buy that shit herself. And that leads us to Netflix.

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Tiffany Fitzgerald