Udi Bar-on on selling his brand for $125 million and how you can win the name game
UPDATE: Udi’s has chosen not one, but three names — Etai’s, Izzio, and Silvi’s — which is will split between its bakery, restaurant, and catering businesses. “The support for all three finalists prompted us to alter our plans to take one new company name,” explains Etai, CEO of the Baron…