Dear BB: We almost crashed our car when we spotted those Weedmaps messages, which were certainly a surprise considering the things you usually see advertised on those billboards: ballets, symphonies, touring Broadway shows. So we reached out to Brian Kitts, director of marketing and communications for Denver Arts &Venues. “Up to 20 percent of the digital LED signage at DPAC and the CCC always has been required for promotion of upcoming events, the Denver Theatre District and resident companies,” he says via e-mail. “The remaining time is available for sale as ad space, Visit Denver conventions, in-house promo for Red Rocks, etc.”
For the record, and despite several attempts to change the rules regarding marijuana marketing in Denver, the rules haven’t changed since this bulletin sent out by the city in December 2014:
“In accordance with Amendment 64’s specific direction that regulations include restrictions on advertising of marijuana, both state and city laws impose limits on outdoor signs and advertising of marijuana and marijuana products. City ordinances prohibit any advertising of marijuana or marijuana products — either medical or retail — anywhere in the city where the advertisement is visible to members of the public from any street, sidewalk, park, or other public place. This prohibition includes all types of signs, including billboards, balloons, vehicle-mounted signs, portable signs, sandwich boards, spinners, balloon signs, and handbills, leaflets or fliers. This includes, but is not limited to, signs on vendor booths at special events that are visible to the public.”
Welcome to the Mile High City!
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