4

Ask a Stoner: Can I Launch a Pot Business Without Deep Pockets?

Ask a Stoner: Can I Launch a Pot Business Without Deep Pockets?EXPAND
Westword
^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Dear Stoner: I keep seeing all these big-business names jumping into legal weed — Coca-Cola, Corona, etc. Do we little guys still have a chance to open a cannabis business?
Davey

Dear Davey: Coca-Cola was reportedly in serious talks about partnering with a Canadian cannabis company to create CBD-infused drinks, but no official purchase or partnership has been announced. Still, you’re not crazy if you think there’s a trend. In August, Corona’s parent company, Constellation Brands, pumped $4 billion into a Canadian cannabis firm it owns part of, while Reuters recently reported that Walmart was considering jumping into the CBD trade in Canada. Other industry giants getting into the cannabis business are Molson-Coors and tobacco companies Altria and Imperial Brands. But here’s the good news for you: They’re all in Canada, because marijuana is legal throughout that country as of this month, and that makes it easier to invest there.

Ask a Stoner: Can I Launch a Pot Business Without Deep Pockets?
p_saranya/iStock

As long as cannabis policy remains a (mostly) states’ issue in the United States, little guys will still have a chance — albeit a declining one — at building their own pot companies. Opportunities still exist in Colorado, particularly the farther you get from Denver, and new states continue to legalize medical and retail pot, providing even more chances to get in the biz. But be prepared to work hard.

Send questions to marijuana@westword.com.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.