^
Keep Westword Free
4

Native Roots Adding Two Dispensaries in Denver

Native Roots Adding Two Dispensaries in DenverEXPAND
Courtesy of Native Roots

Opening a new retail dispensary in Denver right now might seem absurd.

So Native Roots is opening two instead. One store, located at 1155 South Colorado Boulevard, just opened today, May 14, and another is slated to open by month's end at 500 Grant Street; they're the nineteenth and twentieth Native Roots dispensaries in Colorado.

Declared essential businesses by state and local officials across Colorado, marijuana dispensaries have largely remained open during the COVID-19 pandemic. Although both of the new Native Roots stores were in the works before the pandemic and subsequent stay-at-home orders were issued around the country, their design accommodates social distancing, according to the company.

“In addition to the in-store shopping experience that Native Roots customers are accustomed to, the Colorado Boulevard store will incorporate evolved digital experiences of online ordering, to-go style pick-up, and waitlisting that have become popular at dispensaries since the COVID-19 pandemic hit Colorado,” says Native Roots vice president of sales Denise De Nardi.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

The Grant Street dispensary has been in the works since 2019; it's located in a former Boston Market, right off Speer Boulevard.

Both of the new stores are part of a rebrand effort as Native Roots transforms into Native Roots Cannabis Co., according to CEO Ryan Brown, with the Grant Street location set to become the dispensary chain's flagship location. (The original flagship, located just off the 16th Street Mall, was converted into a CBD store in 2018 under a different arm of the company, Native Roots Wellness, after a licensing dispute with the City of Denver.)

“We didn’t refresh our brand for the sake of change, but rather because we believe that a simple, distinctive evolution could help the brand accomplish its job more effectively,” Brown says.

The South Colorado Boulevard location is for recreational customers only, while the new Grant Street flagship will serve both recreational shoppers and medical marijuana patients. 

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.