| Hip-Hop |

Wiz Khalifa to Release Cannabis Line With Colorado-Based RiverRock

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Wiz Khalifa announced today that he will partner with Denver-based RiverRock Cannabis on an exclusive line of cannabis products. This is the first collaboration of its kind that the multi-platinum-selling, Grammy-nominated hip-hop artist has done, though Khalifa has long been associated with marijuana culture, titling his 2011 debut Rolling Papers

According to a statement, Khalifa's partnership with RiverRock will result in "curated strains, infused products and concentrates," and will launch on April 20 (go figure), with a rollout continuing through 2016. “These products have taken years to perfect,” Khalifa says. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”

The Pittsburgh native has long been a supporter of cannabis-law reform and marijuana legalization, and just renewed his partnership with RAW Rolling Papers as well.

Khalifa has also been a longtime fan of Colorado, notably sharing a bill with Snoop Dogg (who also has his own line of cannabis products) at the 2014 4/20 celebration at Red Rocks. Based in Denver, collaborator RiverRock Cannabis has two dispensaries offering both medical and recreational cannabis. 

The news of Khalifa's cannabis line comes at the same time as his announcement of new "project" KHALIFA, which will be released via digital retailers tomorrow, Friday, February 5. Khalifa still plans to release his fifth studio album, Rolling Papers 2, later this year. Watch the video announcement below.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.