Denver DUI attorney advertises on rolling papers

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Lawyers have been known to use some pretty outlandish gimmicks to promote themselves. But one Denver DUI attorney is taking a route that has some people rolling up in laughter.

Or just rolling up.

Jay Tiftickjian of Tiftickjian Law Firm has been giving away packs of rolling papers featuring the phrase "Enjoy the trip, but don't drive high" to smoke shops, dispensaries, record stores and anywhere else he thinks might take them. The packs also have his office's contact information and tips on how to avoid a DUI under the cover.

"We don't sell them. We just give them out," Tiftickjian says. "A delivery girl from Jimmy Johns was just in the office for lunch and took a few. She loved it"

Driving while high in Colorado carries the same penalties as drunk driving -- both are DUIs, although police have been on record about the difficulty of detecting and proving a driver is stoned.

Tiftickjian says only about 20 percent of his DUI cases involve weed, and most of those cases involved alcohol, too. But he wanted to let people know that driving is indeed illegal after smoking pot.

And if they happen to forget that for some hazy reason, call him.

"Obviously this is a marketing campaign," he says. "But I wanted to get a rise and a few laughs, too. Some lawyers wish they'd thought of it first."

Tiftickjian was watching TV one day when a "Drive High, Get a DUI" commercial came on. He says he still laughs when he thinks about it, and he wanted to promote himself in the same, lighthearted fashion.

He says he's been handing the papers out since April -- "after 4/20 unfortunately." He isn't sure how smooth the papers burn, but at least he knew enough to make them jumbo-size.

More from our Latest Word Archive circa January 2014: "Spirit Airlines is high on marijuana's marketing potential."

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.