At the outset, the viewer is high above the earth, ominous music precipitating a perilous dive through space and clouds directly into the CELL headquarters -- a camera move that ends with a symbolic explosion. Elway, who's inside, is brave enough not to run for cover -- but he's certainly more somber than usual as he shares his memories of 9/11 as the World Trade Center explodes again. Back then, he couldn't believe something like the attacks could happen in America, but he understands now. "This is something we're going to have to deal with the rest of our lives," he warns.
Immediately thereafter, Channel 9 anchor Kim Christiansen shares the eight signs of terrorism identified by unidentified experts: surveillance, elicitation, tests of security, funding, acquiring supplies, impersonation, rehearsal and deployment. People witnessing imminent threats should dial 911; for other suspicious activities, they're urged to phone the Colorado Information Analysis Center, or CIAC. Because Elway and Christiansen pronounce the acryonym "kayak," staffers at Bass Pro Shops should start expecting some strange calls.
From there, the viewer is treated to step-by-step advisories about how to tell the difference between benign behavior and the threatening kind. For instance, a guy is shown taking photos at Red Rocks -- but he's shooting a security camera instead of the scenery. Bastard! We're told that elicitation -- essentially asking people about stuff -- can be done by males, females, by telephone or in person (apparently, hermaphrodites and e-mails are safe). A sample security test: A guy times how long it takes for a bag left on the light rail to be discovered. A funding example: A bald guy who looks like an extra in a Nazi movie tries to sell roadside paraphernalia that probably wouldn't pay for a handful of gravel. Regarding impersonation, someone dressed as a cop who doesn't act like one should raise a white flag: "If you see something that may be abnormal, or have a gut feeling that something's not right, call the CIAC," Christiansen urges. And if someone's actually deploying a terrorist attack, 911's the call. That last one was tough to figure out...
After all this Orwellian grimness, the makers of the video try to end their offering on a semi-upbeat note, albeit one with an ominous subtext. "It's a beautiful day here in Colorado," Elway says, "and there can be many more days like this with the help of people like you."
In other words, we're all going to die unless you spot the scofflaw and call the kayak. Or something like that.