Marijuana

Marijuana: Health Department's Education Campaign Mainly About the Law

This past August, the State of Colorado launched the "Don't Be a Lab Rat" anti-pot campaign to bad reviews and widespread derision. Now, the Colorado Department of Public Health and Environment is trying its hand at educating the public with "Good to Know," a messaging blitz that employs considerably less divisive imagery. Strangely, though, the majority of material shared on its website thus far is less about health than what is and isn't legal.

See also: Anti-Pot "Don't Be a Lab Rat" Campaign Uses Disputed Facts That Might Be True

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts