Yesterday, Colorado Drug Investigators Association's Commander Jerry Peters explained why his organization had written a letter castigating RTD's decision to accept bus ads for KushConII, a marijuana-oriented convention taking place this weekend. While RTD spokesman Scott Reed says the ads will continue running through the event, he says he understands the CDIA's objections.
Moreover, Reed emphasizes that the banner's shouldn't be seen as a vote of approval for pot legalization.
"It is an advertisement for an event that is being held legally at the Colorado Convention Center," he notes, "and it is not an ad either for medical marijuana or for anything that is illegal, per se."
The line between these distinctions is slender, from his perspective. Although MMJ centers are legal in municipalities that allow them thanks to an amendment to the Colorado constitution, "they're illegal under federal law," Reed allows. That's why "RTD does not accept advertisements for medical marijuana dispensaries."
As for KushConII, Reed understands that no marijuana will be consumed at the convention center -- "so the issue is whether or not the event complied with our advertising polices. And it did. We had no legitimate reason to exclude the ads for the event. If there was an implication that the ads were for something that would be illegal, we would have had grounds to exclude them. But that was not the case."
Indeed, Reed thinks RTD might have been susceptible to a legal challenge from KushConII's organizers had it rejected the ads. Nonetheless, after hearing from Peters and the CDIA, RTD has gotten in touch with representatives from Lamar Outdoor Advertising, the firm that handles the agency's banners, and asked them "to put a disclaimer on there stating that the ad was paid for by, I assume, KushConII, to make it clear that it was not an RTD ad."
Peters said yesterday that such a tweak doesn't really address his organization's concern that the ads contribute to the "normalization" of a substance that he'd like to keep from children and drivers. But Reed believes "there should be no implication of endorsement for this or any other product, event or service" that's advertised on an RTD ad.
On top of that, he goes on, "we're very proud of the fact that we support law enforcement and emergency first responders. We very frequently provide buses for SWAT operations, training exercises, and if there are apartment fires or things like that. We work very closely with law enforcement, and we'll continue to do so."
Regarding a press release from KushConII in which Kush Magazine publisher Michael Lerner said RTD's decision to accept the ads represented "one more indicator that Colorado, where medical cannabis is legal and regulated, is on its way toward the full legalization of cannabis statewide," Reed says, "I think that's a leap. They do not have the authority to speak on behalf of RTD, and that's clearly not our position."
Page down to see the CDIA letter, the KushConII press release and a video showing the bus ads.
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KushConII press release:
What in the world does "Have a Kush Day!" Mean?
Mysterious saying began appearing on buses all over Metro Denver last week
DENVER, CO -- Last week, RTD buses all over the metro Denver area began sporting the message, "Have a Kush Day", pleasing some bus riders, offending others, and still baffling many. The slogan, which refers to a specific strain of marijuana, Kush, is the tag slogan for next month's upcoming Kush Con II, the largest cannabis convention ever to be conducted in the USA that will be held at the Colorado Convention Center from December 17-19th.
RTD, who approved the ad copy submitted by Kush Magazine and Dailybuds.com, the hosts of the event, has made a bold statement in running the ads. The medical cannabis industry has arrived and is here to stay in Colorado.
"We are very pleased that the RTD agreed to allow us to advertise on their buses and that they accepted our creative design," said Michael Lerner, publisher of the cannabis lifestyle magazine, Kush, and online social networking site, dailybuds.com. "As an advocate for the end of marijuana prohibition nationwide, I know that the cause comes up against a lot of resistance, especially in the way of advertising in major metro areas. I respect RTD's open-mindedness about and feel it's just one more indicator that Colorado, where medical cannabis is legal and regulated, is on its way toward the full legalization of cannabis statewide."
For more information on the Colorado Cannabis Convention, visit www.kushcon.com.