Drinking does far more to make people gorgeous than any hair salon. Scientific studies reveal that ugly people look 10 percent more passably attractive with each shot of liquor consumed by an average drinker. Liquor is often blamed for lowering sexual inhibitions to the point of regret and repulsion. How refreshing to see a retailer who understands the relationship between booze and beauty is based on an affinity of interests...
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At the very least, a patron of Beauty Alliance Liquor might expect some expert help on selecting the proper strength of beer goggles to turn the "shit-faced" into the fetching.