Today's featured event: Bag something frilly at SOL... Store of Lingerie

Our favorite lingerie ads? Each year, the ritzy SOL... Store of Lingerie in Cherry Creek North surely wins that title, bare-handed, for plastering billboards and the store's windows (and the Post's business section) with sexy images of the latest SOL girl, all decked out in little more than something frilly and easy on the eyes. But what happens to all that monumental pin-up footage once the promotion is over?

Find out today when SOL kicks off its summer sidewalk sale, in accordance with other businesses in the neighborhood. In addition to offering sweet deals on lacy little things, the store will be offering attractive tote bags -- created locally from the recycled billboard material that comprised its last SOL girl campaign -- free to the first 25 customers who spend $250 or more during the sale. In the future, SOL will continue to turn out and sell limited-edition bags as each SOL girl ad is retired. Plus, when you shop for bargains this week, you'll get a sneak peek at the newest campaign, featuring a road-trip theme with a beautiful near-naked hitchhiker. Ooh-la-la.

SOL is open Monday through Saturday from 10 a.m. to 6 p.m. at 248 Detroit Street. Check the website or call 1-800-466-1356 to learn more.

For more ways to rock the night and kill the day, go to westword.com/calendar.

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