| News |

Videos: Bloodiest PSA Ever Wins Award for Denver Cops

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Back in June 2014, we declared a Denver Police Department video showing law-enforcement training for active-shooter scenarios to be the bloodiest public-service announcement ever.

"The footage includes gunshots, explosions, hysterical screaming, open wounds, draining blood and bodies everywhere, supplemented by looks behind the scenes and one participant's analysis of what officers did wrong," we wrote, adding, "The result may be the first public-service video that's not safe for work.

Apparently, the folks at the Radio Television Digital News Association aren't allergic to gore, because they recognized the video, formally known as Active Shooter: It's Not a Matter of If, with a regional Edward R. Murrow Award — one of four won by the DPD for a total of three clips.

Active Shooter was feted for best video feature reporting in the Non-Broadcast Affiliated Organizations/Small Online News Organization category for RTDNA's region three, which includes Denver. In addition, An Officer's Life at 5280: The Decision to Shoot received praise for best use of video. And An Officer's Life at 5280: Coach Sloan won in two categories: best video sports and best video documentary.

According to the DPD, which has also been putting sexually violent predator announcements on YouTube of late, the three winning videos "will compete nationally with other organizations and the winners will be announced in June."

Check out all three winners below.

Send your story tips to the author, Michael Roberts.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.