Comment of the Day

Reader: Colorado's Highways Have Officially Gone to Pot

Metro Cannabis was among the first marijuana businesses to sponsor a Colorado highway, as seen in this 2015 image.
Metro Cannabis was among the first marijuana businesses to sponsor a Colorado highway, as seen in this 2015 image. Fox31
Colorado's highly regulated marijuana industry must also abide by certain rules around advertising. Dispensaries can't advertise on television, radio, in print or on the Internet unless they can prove that no more than 30 percent of their audience is younger than 21.

So dispensaries have gotten creative, taking to the Sponsor a Highway program to get their names in front of drivers. As Michael Roberts revealed, the result are an increasing number of do-good ganja signs lining our highways.

Readers are mixed on whether it's a good idea. Megan argues:
It's the only way they can technically advertise. So it's smart marketing and giving back to the community. That's a win win. 
Adds Harold: 
Even mountain towns that did not approve legalized marijuana for sale are being cleaned by the green. Hilarious.
Sher advises:
Give more to teachers!
Michael adds:
Wish they would help with fixing some of the pot-holes.
And Peter jokes:
So the roads have officially gone to pot.
 Keep reading for more of our coverage of cannabis.
KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.