Reader: It's Almost Sacrilege for Amazon to Open a Bookstore

Reader: It's Almost Sacrilege for Amazon to Open a Bookstore
Second Star to the Right
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Last year, Denver was still in the running for a second headquarters for Amazon. Instead, the corporate behemoth split its plans for H2Q between Washington, D.C., and Queens — and then dropped the latter in the wake of heated criticism of the deal.

While Denver didn't get H2Q (or the complaints that would have surely followed), on March 7 Amazon opened its first bookstore in Colorado, at 2787 East Second Avenue in Cherry Creek. Second Star to the Right Books, a locally owned shop at 1545 South Pearl Street, didn't exactly roll out the welcome mat. Instead, it posted an open letter under the banner hashtag #ChooseIndie with these words: “The day has come. We all have been waiting — maybe with trepidation, maybe with anticipation — and Amazon Books has arrived in Denver. Therefore, we at Second Star to the Right Books wanted to take this opportunity to re-introduce ourselves, our bookstore, and the magic of an independent bookstore.”

That magic isn't lost on readers. Says Jane: 

It is almost sacrilege for Amazon to open a physical bookstore (and one so close to the original site of Tattered Cover, to boot!). It was Amazon and other online services that created such challenges for independent bookstores!

Adds Frank:

 We should #chooseindie in all our shopping, and when we go out to restaurants, too. Local businesses need all the help they can get.

Says Naomi: 

Support independent, local bookstores. Tattered Cover is #1.

Responds Sarah: 

I guess there are a few books not being sold on-line. Gotta grab up that market, too.

Notes Larry: 

Indie bookstores need to support indie authors! Stephanie Churchill Ling, David Blixt.

Responds author Stephanie Churchill Ling

While I do agree that indie bookstores could help indie authors, honestly, Amazon does more to help indies than about any place else. It's just a tough thing for indies (authors and book shops) any way you look at it!

And El concludes: 

We didn't get Amazon headquarters, but we get a bookstore? Is that a consolation prize?

Keep reading for more on Amazon and Denver:

Reader: It's Almost Sacrilege for Amazon to Open a Bookstore
Simone Brunozzi at Flickr

"Ten Other Reasons Amazon Should Move to Denver"

Reader: It's Almost Sacrilege for Amazon to Open a Bookstore
Jonathan Weiss/Shutterstock.com

"Twitter Reaction to Amazon Bypassing Denver for H2Q: 'Bullet Dodged'"

Reader: It's Almost Sacrilege for Amazon to Open a Bookstore

"As Amazon Opens Bookstore, Local Seller Fires Back with #ChooseIndie Campaign"

According to Second Star's manager and event coordinator, Mariana Calderon, the store had reached out to other independents around town regarding the #ChooseIndie campaign. “It's up to them if they want to share the letter,” she says. ”I think every store will decide how they want to address it. But it's not part of a concentrated citywide effort. It's really more from us, a love letter to bookstores, to Denver, to put it out there that there's a choice. And one of these choices, we think, is better than the other.”

Want to decide for yourself? Both the Amazon store and Second Star From the Right, which specializes in books, toys and gifts primarily for children and young adults, open at 10 a.m. today.

What do you think of the campaign? Of Amazon opening a bookstore here? Post a comment or email your thoughts to editorial@westword.com.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.