Photos: Got Insurance? site aims its pitch at bros and more

Among the least-insured groups in the country are young men in good health. How to get them to take advantage of the new health-care law, now known by supporters and critics alike as Obamacare? The Colorado Consumer Health Initiative and ProgressNow Colorado Education, the folks behind the 2011 Thanks Obamacare! campaign, have launched Got Insurance?, a play on the "Got Milk?" ads that's meant to appeal to such dudes and folks in other youthful, active demographics. See examples and hear the pitch of a CCHI rep below.
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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
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