Videos: "Drive high, get a DUI" campaign uses a (mostly) lighter touch to fight stoned driving

The Colorado Department of Transportation has launched a wide-ranging multi-media campaign intended to stop stoned motorists from getting behind the wheel. It's simple slogan: "Drive high, get a DUI."

At this point, stats showing the scope of the stoned driving problem or if it's been increasing don't exist. But CDOT wants to get out in front of the issue via advertising that blends a light touch with some tougher messaging. See videos, posters and more below.

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts