Ask a Stoner: How Is "Cookies" Weed Not Marketing to Kids?

Ask a Stoner: How Is "Cookies" Weed Not Marketing to Kids? (2)
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Dear Stoner: How can a dispensary called Cookies not be busted for marketing to kids? I thought that was illegal in Colorado.

Dear Lexi: If we banned weed strains with words like “Cookies” in them, then over half of the shit in dispensaries would cease to exist. The edibles market is largely made up of candy, baked goods and sugary drinks, while cannabis breeders love naming their strain babies after cakes, pies, cookies, fruits and candy. Believe it or not, a lot of adults have a sweet tooth, too.

Ask a Stoner: How Is "Cookies" Weed Not Marketing to Kids?
Scott Lentz

The difference between weed called Cookies and fruit-flavored wine coolers and liquor shooters? You have to be 21 to get inside the store selling cannabis, and the advertising for cannabis is much more limited (hard to believe while reading our paper, I know). The closest law to what you're referencing is a Colorado rule banning edibles manufactures from shaping their products like gummy bears, smiley faces and other things that would appeal to kids (that's why all candy edibles sold here are circles, squares and triangles). But there are no rules involving the names of the places that sell those items.

The Cookies company represents a shift in retail cannabis from pretending to be a medically focused business — with words like “wellness,” “holistic” and “health” on storefronts — to a true weed brand with a particular mission: Produce stanky buds, market the hell out of them, and convince people to lay out big bucks. If you didn't like cannabis before legalization, you're probably not going to like this evolution, which will come with its own set of growing pains.

Send questions to marijuana@westword.com.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.