When the phrase "buy local" is uttered, what does it really mean? Friends Deacon Rodda and Brok McFerron spent a long time thinking about the concept and saw many opportunities within the local business community to make "buy local" a true reality. So on Friday, August 22, Rodda and McFerron -- along with an ever-expanding network of businesses -- will launch COjacks, Colorado's own local currency.
Working in conjunction with the U.S. dollar, COjacks is an alternative currency that will circulate only within businesses in its network, providing the groundwork for a truly regional-specific, sustainable local economy. To find out how, exactly, this new currency will work, Westword chatted with Rodda about the vision behind the creation of COjacks.
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