Hold your horses! Animo pop-up store pops up in Cherry Creek

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Animo, an Italian company specializing in equestrian wear, has set up a pop-up store at 2426 Third Avenue in Cherry Creek, which opened last night, is open again today and will open tomorrow at 9 a.m.

The label prides itself on being "100 percent made in Italy -- the fabric as well," says Armando Hassey, a successful show rider who is head of North American distribution.

The label is not just for equestrians, though. Animo is also featuring a new leisure line, with stylish Italian jeans and sweaters. "Italy likes to push the envelope and keep everything young and hip," says operations manager Kimberly Ebinger. There are also down and waterproof jackets that could bring some Italian flair to the slopes, made of breathable material with sealed seams for a clean, crisp look. Animo has only been in the United States for about a year. The warehouse, where Hassey is based, is located in Parker, at the center of one of the biggest equestrian communities in the country. That made Cherry Creek a natural spot for a pop-up holiday store, where it's offering 10 percent on any purchase of $400 or more and also serving complimentary wine and hors d'oeuvres.

The store will pop up again for the debut of the spring line, but the company is definitely looking at something more permanent. "We want to open boutiques around the country," Hassey says.

For more on Animo, visit the company website

Follow us on Twitter!

Like us on Facebook!

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.