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Last month, the Colorado Tourism Office offered a taste of this state to New Yorkers in the form of “Colorado High Altitude Concrete,” made by the distinctly un-Coloradan Danny Meyer. Anyone hungry for more was referred to a website that touts our fine cuisine of rattler cakes and Rocky Mountain oysters, and serves up enough spelling mistakes to make us look like a state already filled with illiterate peasants.

This month, the CTO has placed a full-page “Let’s Talk Colorado” promo in Food & Wine magazine, which sells those ads for $74,500 ($65,000 with a twelve-time contract). Beneath a picture of two convertible-driving fiftysomethings (no RV for this demographic!) gazing at stunning scenery is this copy: “Let’s talk road trips. Let’s talk breathtaking. Let’s talk Colorado.”

But in this magazine whose readers are rendered speechless by a perfect soufflé, let’s not talk about food. At all. If you think that's smart marketing, I've got an order of Rocky Mountain oysters for you.

There's still time for Coloradans to do their own talking about this state's breathtaking dining scene. In the comments section below are some of the answers readers have made to this question: "What Does Colorado Taste Like to You?" Add your own, and you could win dinner with Jason Sheehan. -- Patricia Calhoun

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.