Beer Man

Ride in the bucket truck, drink Fire Chief Ale at Rock Bottom fundraiser

Rock Bottom Restaurant & Brewery's locations across the country are holding their annual fundraiser this week to raise money for fire departments and related charities.

Although the Louisville-based chain typically allows each of its restaurants to brew their own beers, all of them used the same recipe for Fire Chief Ale, says Justin Christman, assistant manager at the downtown location. The restaurant will be serving prime rib and cheddar sandwiches, Creole jambalaya and roasted half chickens to pair with it.

And from 5:30 to 6 p.m. tonight, at that Rock Bottom (1001 16th Street), Denver fire fighters will be giving rides in the "bucket truck," which rises seven stories high. After that, they'll tap the Fire Chief Ale is a medium-bodied red ale. Complimentary pints will be served from 6 to 6:30 p.m. (it will be crowded, though, so get there early).

The 14th annual Fire Chief Ale celebration runs from March 11 to April 4. A portion of the sales from every pint of this beer are donated to organizations like the Denver Fire Fighters Burn Foundation. Since 1997, Rock Bottom has raised over $1 million.

On Sunday, April 4, Rock Bottom will have another fundraiser called Farewell to the Chief, in which it will say goodbye to the beer with a dinner party.

Other local events include:

Rock Bottom (9627 East County Line Road, Englewood) From March 11 to April 1, when guests donate $5 or more, they will be entered to win a VIP tour of a South Metro Station for up to seven people. On March 26, Fire fighters in full gear will demonstrate the Stair Climb Challenge and take donations for the Leukemia & Lymphoma Society. On April 1, South Metro Firefighters will serve dinner from 5 to 8 p.m. to benefit the 2164 Foundation.

Rock Bottoms (14694 Orchard Parkway, Westminster, and 10633 Westminster Boulevard, Westminster) On March 11 at 7 p.m., both restaurants will host their Fire Chief Ale Tapping. On March 31 at 6 p.m. the Promenade restaurant will host a Green Chili Cook-off at 6 p.m., and on March 24, the Orchard Town Center will host a Red Chili Cook-off at 6 p.m. Both Cook-offs will benefit the Westminster Firefighters Fire Victims Benefit Fund and the Westminster Public Safety Recognition Foundation.

Rock Bottom (6025 Sky Pond Drive, Loveland) The Fire Chief Ale promotion will benefit both the Poudre Fire Authority and Greeley Fire Fighters. On March 11, both departments will be on-site for a Fire Chief Ale Tapping at 6 p.m., as well as on April 1. The Poudre department will host an additional tapping on March 18, and the Poudre department will host an additional tapping on March 25. All Fire Chief Ale Tappings will include pass the boot activities, silent auctions, giveaways and kid-friendly entertainment.

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes