The Colorado River flows through Whole Foods today

Whole Foods

has partnered with the

Nature Conservancy

in a campaign to preserve the Colorado River. Five percent of net sales at each market today will go towards the preservation program.

See also: - The sh*t-show that's the parking lot at Whole Foods (video) - The 104-pound swordfish at Whole Foods: His name is Eduardo - Best Spot to Scope Hotties 2006 Whole Foods

Whole Foods will also be selling reusable aluminum water bottles with designs inspired by the Colorado River, and five dollars from each sale of those bottles will benefit the Conservancy. To learn more, visit the Nature Conservancy website.

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