Grammy-winning artist Damian "Jr. Gong" Marley has partnered up with TruCannabis to open a new dispensary in Denver on September 22.
"Damian Marley's Stony Hill - by TruCannabis" is located at 1630 Federal Boulevard, adjacent to Mile High Stadium, and will replace TruCannabis's flagship location.
The dispensary is Marley's first foray into the pot industry. While many musicians have lent their brand to cannabis products and strains, Marley is the first to link his name with a recreational dispensary.
"Obviously Damian, being a Rasta and a Marley, is big into the cannabis culture and has been using cannabis for a long time, so I think it was on his radar and something he was always interested in," says David Benlolo, one of his partners at TruCannabis.
TruCannabis linked up with Marley because one of its employees was a college friend of his manager's. They've been in partnership for two years, and Benlolo says they're excited to finally launch the dispensary.
The name of the dispensary, Stony Hill, shares a name with Marley's fourth full-length studio album, which will debut in January 2017. Stony Hill is a throwback to the neighborhood in Jamaica where he grew up. According to Benlolo, the symbol for the "I" in "Hill" is the logo for a hotel where Marley used to spend time back home. Marley's first single from the album has already been released, and this week he kicked off his "Road to Stony Hill" tour.
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