Be a Good Person, founded by Darian Simon and Julian Donaldson in 2015 to spread a message of positivity, has become an iconic Denver brand that uses hoodies, T-shirts, sweats and accessories to encourage people to be, well, good. In an age of social strife, online smackdowns, violence and general pessimism, the slogan, brand name and philosophy behind Be a Good Person is as relevant as can be. Each season, the company puts out a signature line sporting cheerful, all-caps lettering; along the way, it does its share of philanthropic work with nonprofits like the Make-A-Wish Foundation.